MARS 2.

Challenge: To emphasise the fact-based content and hybrid drama nature of the show to distinguish series 2 of Mars from other space based programming, and help to establish National Geographic as brand which takes risks. Maximise the UK relevance of centrally delivered core creative, and let existing fans know that the new series is bigger and better than the last.

Solution: Through a number of on and off air media our local creative focused on the opposing sides of the story, while using every opportunity to showcase the striking key art.  We explored the contradictory motivations of the future explorers to the red planet; those who wish to protect the planet for future generations and those who plan to mine it for profit.

Delivery: Used relevant platforms to drive reach, frequency and engagement. Strong outdoor campaign, supported by heavy on-air scheduling and branding including blips, break keepers, custom idents and a series of promos. Developed a programmatic UK sub story of the delivered masterbrand  - "Protect or Profit" - to help us drive the creative locally and to expand upon the core story.

Creative Director; Craig Ellis │ Senior Creatives; Helen Morgan-Geary, Anna Sabti │ Design; Jamie Pearce & James Husbands │ Premium; Mister S