DEEP STATE.

Challenge: Launch FOX's new locally produced espionage drama across Europe, drawing existing core and new audiences alike.  Remind viewers that FOX is home to the best dramas.

Solution: Reflect the scale of the deep state's reach by flooding all media with messages. Visually play on the idea of fact and fiction and a lack of control, obscuring images from the viewers, contrasting with others, all whilst presenting a disjointed notion of "the truth". 

 

Delivery: Phased, integrated "invasive" campaign over many months to build tension towards final TX date.  Heavy on-air cross channel campaign, supported by unified ATL campaign.