JEEP.

Challenge: Create engaging and effective on-air sponsorship and branded content which upholds National Geographic's editorial integrity, whilst also showcasing Jeep's Grand Cherokee to a UK audience

Solution: Create short form content pieces that’ll feature a known National Geographic talent driving across Britain, trying new things and taking on different challenges all whilst making use of the Jeep Grand Cherokee's abilities in as varied British terrain as possible. The Grand Jeep Cherokee is an integral part of the unfolding story, but not explicitly the focal point of it. 8 challenges, 5 days, 1000 kilometres and only 1 car for the job; "The Great British Jeep Adventure".  Bespoke shot material will also be used in producing on-air sponsorship packaging.

 

Delivery: 8 pieces of branded content (60") for on-air and social media use, alongside 8 behind the scenes vignettes for web use.  Additionally, a package of billboards and bumpers were created for on-air use around sponsored programming. Competition and sales piece were also subsequently created.  Won at the UK Sponsorship awards in the "TV Sponsorship over £250k" category.